DASHERY
Home Page
BACKGROUND
Dashery is a platform for creators, like influencers and podcasters, to sell merchandise to their fans. Creators link and promote their stores from their socials and their fans land directly in their storefront.
THE PROBLEM
Many creators have lots of places they want to drive their audience with merch not necessarily being their top priority. Creators also often have personal websites that tells their fans more about themselves or links to other content.
UNDERSTAND
To validate the homepage builder concept, I conducted interviews with 10 users, gathered feedback on an early prototype, analyzed in-product surveys, and reviewed sales data. The research revealed four critical insights: creators needed highly visible social links to drive cross-platform engagement, wanted direct control over their homepage presentation, preferred curating their best content over showing everything, required a mobile-optimized creation experience, and valued ease of use over features that might increase revenue—signaling that reducing friction was essential to adoption.
DEFINING SUCCESS
Our primary goal for this project is to create a homepage that serves as creators’ fans primary digital destination, featuring prominent social links and curated content control, while maintaining an effortless management experience that keeps creators focused on content creation rather than platform administration.
KEY METRICS
- Increase outreach close rate by 10% in first 6 months
- Increase organic sign ups by 15% in first 6 months
- Maintain stable earnings on stores
IDEATION
FINAL DESIGN
PAGE BUILDER
LIVE PREVIEW
View changes and updates live as you make them, in both mobile and desktop views. Publish to your store when everything looks right.
EASILY CUSTOMIZABLE
Users can add as many sections as they would like, to showcase their merch and share info with their fans. Easily move sections around to further customize.
EASIER SAVING
To create more consistency I moved the ‘Save’ functionality to the header. This way users have a consistent place to look, to know if their changes have been saved or not.
IMPACT
Increase in Closed Deals
New creators joined in first week of sales outreach based on this feature.
Continued Increase in Organic
Organic signups increase on average per month, we are hoping to see a big jump once we start marketing this feature next month.